“Life is either a daring adventure, or nothing at all.”
It can be difficult for small businesses to get their content in front of the right people. It can be even harder to get them to notice your brand message. But give Casey Neistat $25,000 production budget to promote 20th Century Fox's new movie "The Secret Life of Walter Mitty" and he'll show you how to engage the world. As we always say, just be authentic.
When Fox first approached Neistat, it was following the terrible Typhoon Haiyan which took the lives of many in the Philippines. The original concept proposed by Fox was "Live your dreams". Neistat had a slightly different idea for a promotional video. Take the entire $25,000 and donate it to relief efforts in the Philippines. But this wasn't just a simple check signing. No, Casey and his crew traveled across the globe, as they are known to do, to film their impact.
When we first saw this video a few days ago it was around 12,000 views. It is now well over 520,000 hits within two days. We are witnessing a viral event, let's learn from it.
Watch the video. Tell us what you think at @VillageMarketingCo. How can you apply this to your business or brand? We will be answering any questions and brainstorming with you on this.
Haiku Summary
Fox needs promotion
Casey leaps over oceans
Viral commotion
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Think you can do better? Did we count wrong?
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