“Even in literature and art, no man who bothers about originality will ever be original: whereas if you simply try to tell the truth (without caring twopence how often it has been told before) you will, nine times out of ten, become original without ever having noticed it.
— C.S Lewis

Holiday shoppers know that mannequins are constantly reminding us how imperfect we are. Even without heads, they look down on us for our non-scientifically proportioned dimensions. We're sick of it. Enter Pro Infirmis, a Swiss organization dedicated to enriching the lives of the disabled.

Recently, they developed fascinating storefront mannequins, identical to real humans, in a project they call "Because Who is Perfect? Get Closer".  The models' lives changed forever when they saw their figure in a storefront. By being true to form, Pro Infirmis created a video that is now topping 5 Million views. Watch and see how effective authenticity can be for your brand. 


for any brand or business
creates connections


Think you can do better? Did we count wrong?

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As seen on: Huffington Post