Holiday shoppers know that mannequins are constantly reminding us how imperfect we are. Even without heads, they look down on us for our non-scientifically proportioned dimensions. We're sick of it. Enter Pro Infirmis, a Swiss organization dedicated to enriching the lives of the disabled.
Recently, they developed fascinating storefront mannequins, identical to real humans, in a project they call "Because Who is Perfect? Get Closer". The models' lives changed forever when they saw their figure in a storefront. By being true to form, Pro Infirmis created a video that is now topping 5 Million views. Watch and see how effective authenticity can be for your brand.
for any brand or business
Think you can do better? Did we count wrong?
As seen on: Huffington Post