Congratulations on your new website. I'm sure it looks fresh and mobile friendly. But... you told someone to Google it and they can't find it. Yeah, that can happen. Lets go over why and how a 301 Redirect can improve your page rank immediately.
Giving Google Authority to a different website
Your old website has been around for a while. In that time it earned credibility with Google. But your old website is just that, old. Your new website represents the future of your business, product, or story. The most recommended way to give your old site's authority to your new site is with a 301 redirect.
How to Do a 301 Redirect
Here is a video on how to do a 301 redirects for a wordpress website:
Best 301 Tutorials on the web
I collected these links from all over the web. If you need an entire site or even a single page redirected, the type of redirect required depends on the server and the website. "19 percent of the web runs on Word" according to VentureBeat.com. It's safe to assume you have a Wordpress site, if so, I would recommend the wordpress link. Even if you want to use Apache or Java or even PHP, there are links for that too. If I'm missing anything let me know.
- Number one way to do a wordpress site 301 redirect.
- Quick and easy Redirect for cPanel and Linux Hosting Server
- How To 301 Redirect A Product, Page, or Post In Shopify
- Simple Apache Redirects with .htaccess for SEO's
- Redirecting Java
- How to 301 Redirect easily In ASP Or ASP.Net
- Easy PHP 301 Redirect
The Reason why we 301
The goal here is to get your new website the authority you already earned with your old site. Cash in with a 301 redirect. If you are unsure how Google will react, let me assure you they encourage this. In almost every case, this is helpful. Unless your old site is flagged in some way, there is no reason not to 301 redirect. The Page Rank Google gives you from a 301 redirect is almost identical to the Page Rank lost when a site links to you. According to Matt Cutts, Google's head of Web Spam, a 301 redirect "is like having a link to your website". Watch the video below to see what else Matt Cutts has to say about 301 and how it changes your Page Rank.